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Exploring the Digital Product Market: My Market Research Journey
The digital product market has exploded in recent years, offering creators various ways to share skills, knowledge, and creativity. From planners and templates to online…
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From Theory to Practice: Applying Design Thinking to the College Experience
Design thinking is an iterative, human-centered method to help tackle complex problems. Tim Brown of IDEO emphasizes that it’s about “creating an environment conducive to…
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Understanding Design Thinking
Design thinking has become one of the most talked-about approaches to problem-solving across various industries. At its core, it is a method that prioritizes empathy,…
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Embracing Our #RealRoots — A Social Media Campaign Rooted in Culture and Curls
As part of my master’s class, I had the opportunity to dive into the identity and impact of Rizos Curls, a brand that sells products…
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Do Links Belong in Social Posts? Not Always.
When it comes to social media strategy, one common question is: Why do some of my posts get more views than others? While this depends…
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Authenticity Matters in an AI-Obsessive World
In a digital world overflowing with content, it’s no surprise that people are starting to crave something different—Something real, authentic, and personal. Ironically, just as…