I’m writing a long-form essay about the rise and impact of motion design in the advertising industry for my graduate writing course. This week, we’re focusing on short-form writing for social media channels. The objective is to create effective social media posts that promote our article. I designed three GIFS with unique captions and provided…

Writing can often feel like a puzzle. Countless times I’ve sat at my desk, staring at a blank page, unable to find the right method to start. As I reflect on my writing journey, I realize unity and practice are crucial to good writing. “All writing is ultimately a question of solving a problem.” (Zinsser,…

Allison Canahui has a deep appreciation for the intersection of creativity and technology. As an artist and tech-enjoyer, Allison has always noticed the importance of art in technology. It wasn’t until she attended P-Tech Norwalk High School that her interest in digital design was sparked, prompting her to double major in Graphic & Interactive Design…

Languages continuously evolve, with new words, phrases, and dialects emerging daily. With so many changes, how do we ensure our writing remains clear, consistent, and engaging? In On Writing Well, William Zinsser emphasizes the importance of writing for ourselves, instead of catering to the wants of an audience. He argues that a focus on authenticity…

Reading and writing are an essential part of humanity, so it’s no surprise they adapt to the world around us. The internet has made everything faster, simpler, and more direct. The shift has made me self-reflect on the way I approach reading and writing in today’s digital world.  The Importance of Simplicity in Writing William…