As part of my master’s class, I had the opportunity to dive into the identity and impact of Rizos Curls, a brand that sells products for textured hair. Their influence goes beyond hair products—they build community, uplift culture, and celebrate the beauty of natural, textured hair. My campaign, #RealRoots, takes that mission even further through…

When it comes to social media strategy, one common question is: Why do some of my posts get more views than others? While this depends on many factors, one element often hurts performance more than it helps: links. Instead of driving traffic, they can reduce your post’s visibility and engagement. Ditch the Link After listening…

In a digital world overflowing with content, it’s no surprise that people are starting to crave something different—Something real, authentic, and personal. Ironically, just as we lean into the desire, artificial intelligence has flooded our feeds with even more fake content.  Now, the most powerful thing a brand can do on social media isn’t to…

In today’s world, if your brand isn’t on Instagram, does it even exist? Okay, maybe that’s dramatic, but it’s not entirely untrue. Instagram has evolved far beyond its original purpose of photo-sharing. It’s now a social media powerhouse where brands express their identity, connect with audiences, and drive results. With over 2 billion active users,…

Think about the last time a brand replied to someone’s comment or post—maybe it provided useful information or was a silly joke. In today’s world, that little acknowledgment can mean everything. Listening Over Talking Social media has completely changed brand communication and the business structure itself. It’s no longer about sending messages to passive audiences,…